The Fintech Executive’s Unfair Advantage.

Why Another Newsletter?

Because you don't need more "news." You have Bloomberg for that. What you need is a manual.

Most fintech marketing advice is written by observers, not operators. They tell you what is happening, but they never tell you how to capitalize on it.

The Brief is different. It is the direct output of 25 years of building financial products—from the first internet-only bank to the engines powering today's largest lenders.

What You Are "Stealing" Every Week:

When you subscribe, you aren't just getting an email. You are getting the exact SOPs (Standard Operating Procedures) I use with my private clients.

• The Systems: How to architect SEO clusters that actually generate qualified leads.
• The Logic: How to build lead scoring models that sales teams love.
• The Talent: How to hire (and fire) marketing agencies and leaders.
• The Tech: The exact stack you need to automate your pipeline.

Who Reads The Brief?

Join thousands of subscribers from the industry's most innovative companies.

• Founders & CEOs
• Chief Revenue Officers
• VPs of Marketing
• Product Leads

"I treat your inbox like a boardroom. If I don't have something valuable to say that will impact your P&L, I don't hit send." — Bill Rice